Social media is all about building authentic relationships and making meaningful connections with your audiences. Social platforms are the modern, efficient way to connect with customers and build your professional brand online. Many consumers turn to Facebook or Twitter to solve problems or find information but there's also visual platforms like Instagram live and Tik Tok that are completely changing how individuals connect with content. By being interactive, responding to your comments, questions and complaints, your key audiences are able to feel heard and supported. This is another opportunity to establish your voice in the community. Be casual and funny or formal and friendly. Your followers will learn your authentic approach to their care and concerns.
WHEN: Thursday, July 28, 2022, Noon - 1:15 p.m.
WHERE: This will be a virtual workshop done via Zoom. Detailed information will be emailed to you after registration.
REGISTRATION:
Investment for PRSA MD members: $15
Investment for PRSSA Students: $15
Investment for Guests: $30
ABOUT:
Social media is the best way to get your supporters involved. Facebook and Instagram state that 98 percent of their consumers access social media on their mobile devices. By 2025 it is predicted that Tik Tok will reach 1 billion viewers. Learn creative ways to approach social networking and community building across these various platforms. Imagine your consumers have information about your business and brand at their fingertips. One day you can give your audience a behind-the-scenes tour of your office, the next feature a Question-and-Answer session with guests. They will get to know your company through engagement and will be enthused to like, share and invite others to your platform. This shows that your business is trustworthy, knowledgeable and approachable and helps to build your professional expertise in a given area.
Objectives and Outcomes:
• Discover tactics to build your brand’s authority.
• Explore the steps to create your digital-first approach to social networking.
• Learn different engagement tactics to implement across social platforms.
• Learn insider tips, tricks, and best practices to amplify your brand and make professional connections.
Who Should Attend:
• Communication leaders and professionals
• Small business owners and entrepreneurs
• Professionals looking to strengthen their online presence in social media.
• Recent graduates entering the workforce
About the Presenter:
Amber Chaney is the owner of Chaney Communications (C2). We help all businesses have a strong online presence by way of branding, marketing and social media strategy. She enjoys performing arts and music.